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Similar to google trends12/19/2023 ![]() ![]() Google Trends is a free tool to analyze the popularity of any search term or topic. Where? On your website, of course! Otherwise, what’s the point in creating a valuable piece of content or an informative landing page that no one reads. In fact, it’s much easier to know exactly what people are searching for in order to provide them with the most relevant answer. But leveraging keywords is one of the most useful and accessible avenues to start with. We highly recommend reading the Definitive Guide on Keyword Research by Backlinko for in-depth information. There are several factors that you’ll eventually need to tackle to develop an effective SEO strategy. They matter to your customers, who are seeking out information, and they matter to search engines, which try to identify the best information to present to users. You must be aware that the words that you’re using in your titles, meta descriptions, and in all your content matter. Keywords are a crucial piece of this if you aim to get relevant traffic to your website. The user types in specific questions or requests and the algorithm matches them with the most relevant results possible. There is no mystery about how search engines work. While it’s not your typical research tool, it still provides you with useful insights regarding both seasonal and general trends that can be used for ads and copy for your website. Now, identifying these keywords doesn’t have to be a complicated or expensive process. All the building blocks of effective search engine optimization (SEO). Knowing them upfront allows you to answer questions, have the right information available and gain insight into how your competition is performing. ![]() Understanding what your audience is searching for is key to anticipating your customer’s needs and increasing sales both online and offline. ![]()
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